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About Us

It all started with a decorating contest

In 1982, Helen Ballard Weeks opened her Buckhead condo to photographers from Metropolitan Home Magazine and won their “Home of the Year” decorating contest. More than 500 readers contacted the magazine asking where they could buy furnishings like hers, especially the classically inspired dolphin table. Sensing a big opportunity, Helen quit her job and started Ballard Designs. The first edition was published in August 1983 as a two-page black-and-white brochure, and the cover featured a replica of the iconic table. The catalog was an instant hit.

Ballard joined forces in 1997 with Cornerstone Brands, a family of leading home and apparel brands, including Frontgate, Garnet Hill, Grandin Road and chasing fireflies. Ten years later, under Cornerstone Brands, we became part of powerhouse Home Shopping Network, Inc. We continue to publish our catalog on a monthly basis with an annual circulation of more than 55 million.

Giving our customers a chance to experience our products first hand, we opened our first retail store in 2007 in Tampa's International Plaza and a second retail outlet in Jacksonville a year later. The stores were designed to capture the look and eclectic feel of a European open-air market.

Staying fresh & focused

We share the same passion for decorating as Helen all those years ago. Our buyers continually travel the world in search of inspiration, so we can create affordable home furnishings and accessories that offer a unique blend of modern, antique and vintage with a twinge of European sensibility that our customers have come to expect from us.

Always seeking a fresh point of view, we love to partner with the best in the business. In 2010, we launched our first-ever designer collection in collaboration with renowned interior designer, Suzanne Kasler. Four years later, we launched Bunny Williams for Ballard Designs, our exclusive collection by the celebrated designer.

Our design philosophy has always centered around inspiring our customers to express their personal style at home. Through our blog, How to Decorate, we get to do just that by sharing our best decorating ideas as well as featuring expert advice and mouth-watering recipes from our favorite bloggers and noted stylemakers. From time to time, we team up with style editors from top shelter magazines, including Real Simple, Traditional Home and domino, to feature trend-setting looks anyone can recreate.

Our heritage and corporate headquarters remain proudly in Atlanta.


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