Customer Service

Marketing Analyst

Ballard Designs, Inc. is a rapidly growing, highly profitable, multi-channel marketer of home decor. We are seeking a results oriented professional to join our Marketing team as a Marketing Analyst. A successful candidate for the position of Marketing Analyst must contain the knowledge and skills to be responsible for the following.

Responsibilities:

Responsible for identifying eCommerce Marketing opportunities and making recommendations through competitive research, and industry data/trends. Reports on key performance metrics of current campaigns using quantitative methods and statistical modeling techniques
Provides insights from the data to develop A/B and multivariate tests and create post-test analysis and recommendations. Formulates conclusions, including written commentary interpreting data and trends.
Provides day-to-day analytical support by delivering data, analyses and conclusions from a number of sources including, but not limited to Coremetrics Google Analytics, SQL queries and industry tracking sources like Compete.com and Nielsen.
Measures results for various product initiatives affecting site traffic, revenue, user behaviors and loyalty.
Provide monthly performance reports and recommendations including ROI analysis, detailed examination of marketing program statistics, and analysis of web traffic and behavior statistics.
Provides insightful analysis and makes effective, data-driven recommendations, Email Segmentation and Catalog and Email contact strategies.
Ad-hoc report and analysis

Qualifications:

3 – 5 years experience in a corporate environment.
Sharp attention to detail, very organized, and a quick learner.
Intermediate to advanced experience with Excel.
Proficient in using relational database tools such as MS access, Toad, etc.
Proficient in Word and Outlook. Strong Analytical skills.
Comfortable using technology and Internet.
Flexible, strong team player with desire to work in a fast paced dynamic environment.
Excellent communication skills and ability to interface effectively with other departments.
Excellent interpersonal skills with a positive attitude.
Experience in Direct Marketing or Multi Channel environment a plus.
B.A. degree or equivalent experience.

Please send cover letter, and resume which must include salary requirements, to:
Ballard Designs, Inc.
Human Resources Dept. MA
1670 Defoor Avenue, NW
Atlanta, Ga. 30318
Fax: (404) 603-7063
Email: employment@ballarddesigns.net