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Ballard Designs
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Now Hiring:

Circulation Planner

Headquartered in exciting Atlanta, Georgia, Ballard Designs is a dynamic, fast-growing marketer of globally inspired home furnishings and accessories. We are a tight-knit, entrepreneurial team of smart, dedicated professionals who are passionate about what we do. If you are energetic, success-driven, and ready to make a real impact, we need to meet you. Right now, we are looking for a Circulation Planner.Ballard Designs is part of Cornerstone Brands, a family of leading home and apparel brands including Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, Improvements, and TravelSmith. Cornerstone is a division of HSNi (Nasdaq: HSNI),a $3 billion interactive multi-channel retailer that offers an innovative, differentiated retail experience on TV, online, via mobile, in catalogs, and in brick and mortar stores

Responsibilities:

  • Catalog circulation planning and analysis for company’s house file
  • Manage customer retention and reactivation efforts done via catalog
  • Work closely with co-op vendors to develop and test new reactivation and acquisition models
  • Manage in-house customer modeling initiatives
  • Develop, set up, and analyze A/B testing for catalog creative/promo, etc
  • Prepare and present marketing recommendations based on customer-level analysis across all purchase channels
  • Perform ROI analyses to determine viability of new marketing initiatives
  • Collaborate with other departments to ensure consistent marketing messages across all media
  • Prepare and present campaign-level results and analysis to different departments
  • Effectively communicate all catalog promotions to call center in support of customer service
  • Setup and testing of all catalog offer codes and keycodes
  • Setup and testing of all catalog promotions

Requirements:

  • Bachelor’s Degree in a business- related field
  • 2+ Years experience in Direct Marketing
  • Ability to interact and communicate with senior management
  • Self starter who can work independently, execute quickly and further develop the circulation function
  • Exceptionally organized
  • Advanced knowledge of EXCEL
  • Strong communications skills, both written and verbal
  • Strong analytical skills with a strong understanding of Profit & Loss analysis
  • Ability to multi task and work within tight deadlines

Please send cover letter, and resume which must include salary requirements, to:
Ballard Designs, Inc.
Human Resources Dept. AB
1670 Defoor Avenue, NW
Atlanta, GA 30318
Fax: (404) 603-7063
Email: employment@ballarddesigns.net

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